Marketing News, New Products

Dove Men+Care Partners with Former NFL Star Marshawn Lynch to Promote New Whole Body Deodorant Spray Scents

In the first phase of the partnership, Marshawn will bring his disarming and candid style to talk to men about tackling Whole Body BO.

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By: Lianna Albrizio

Associate Editor

If anyone understands the need for whole body deodorant, it’s American former football running back Marshawn Lynch. That’s why Dove Men+Care tapped Lynch to help promote the launch of its newest whole body deodorant sprays: Dove Men+Care Whole Body Deodorant Marine + Blue Cypress and Dove Men+Care Whole Body Deodorant Fig + Suede. Research commissioned by Dove Men+Care found that 63% of men are still unaware that Whole Body odor solutions exist. In its partnership with Lynch, the brand aim...

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